Designs in 90 Seconds: The Design Cycle

by David Hamilton, Director of Programs.

In our latest “Designs in 90 Seconds” video, we look at the design cycle and demonstrate the importance of cycling by testing early and often.

As the name implies, a design “cycle” is a cyclical problem-solving approach in which designers ideate, plan, build, test, and evaluate prototypes, and then immediately start the cycle again improving their designs based on the outcome of their tests. Experienced designers know the value of cycling through these steps. New designers often get caught in the prototype stage and spend too much time building and not enough time testing.